01
Search & SEO
The slow, beautiful magic of organic traffic. You rank for the searches that matter, and leads roll in while you're asleep, on vacation, or pretending to work.
We build the system underneath your marketing.
A San Diego Digital Marketing Agency
San Diego studio
Operating
worldwide
At Sass & SEO, we don't do "good enough."
We obsess over every workflow, every automation, every handoff—because your reputation, your team, and your growth deserve nothing less.
What we do
What we do.
We craft the infrastructure underneath ambitious service brands — the SEO, the systems, and the site — so the work can actually compound.
02
Web Development
A site that's gorgeous AND does its job—converts, ranks, loads fast. Pretty is nice. Pretty that pays your mortgage is better.
03
Paid media
Google and Meta ads that actually go somewhere. Someone clicks, and instead of vanishing into the void, they land inside a system that knows exactly what to do with them.
04
Marketing automation & CRM
Your CRM, automations, intake forms, pipelines, and follow-ups—dialed in properly the first time. So you stop losing leads to a half-built setup someone abandoned at 60%.
05
Analytics & Attribution
You'll finally know which channels earn their keep and which ones are freeloaders. Real numbers you can act on. Zero vanity metrics dressed up to look impressive.
Soph and her company completely changed everything from me. Before we started working together, I felt so overwhelmed and had no direction with what I was doing in my business. It's been 3 years since hiring her and her team, and every day I'm so grateful I decided to work with her. She's built my entire online business, website, email marketing campaigns in more. I don't know what I'd do without her!
Beth Schild
Shift With Beth
Transitioning from juggling multiple different platforms to streamlining onto a single one that covers so many facets of my business's backend has been a major milestone for me as a biz owner. Being supported by Sophie and team through that process has been a total gift. The clarity that comes from having this level of integration is incredibly valuable. Highly recommend!
Darshana Avila
Erotic Wholeness
Sophie's SEO course has been a game-changer for my business! It has helped me streamline my marketing with automated systems & SEO and build a website that supports my growth. Thanks to this program, my business infrastructure feels stronger than ever, and I finally have the confidence and tools to scale with ease!
Tara Michelle
Gut Health Nutrition Coach
Sophie and her team have been AMAZING. They have meticulously produced something really special that will help me grow my online business once and for all. Very highly recommend!
Francesca Liparoti
Functional Nutritionist / UK
Sophie has been amazing to work with! She helped us build out our CRM and website and both turned out better than we expected. Super knowledgeable, easy to communicate with, and just really on top of everything. You can tell she knows her stuff when it comes to SaaS and SEO. Highly recommend her if you're looking for someone reliable and talented!
Jada Alves
Modern Image / San Diego
I have been working with Sophie for almost 4 years now. It has been one of the best investments I have made in my business and I couldn't recommend her more highly.
Anna Marsh
Functional Nutrition / UK
Soph NAILED our design for our website- she was so easy to work with, really took the reins and honestly got my vision pretty quickly!
Heather Wills
Sign Here Ink / San Diego
Soph and her company completely changed everything from me. Before we started working together, I felt so overwhelmed and had no direction with what I was doing in my business. It's been 3 years since hiring her and her team, and every day I'm so grateful I decided to work with her. She's built my entire online business, website, email marketing campaigns in more. I don't know what I'd do without her!
Beth Schild
Shift With Beth
Transitioning from juggling multiple different platforms to streamlining onto a single one that covers so many facets of my business's backend has been a major milestone for me as a biz owner. Being supported by Sophie and team through that process has been a total gift. The clarity that comes from having this level of integration is incredibly valuable. Highly recommend!
Darshana Avila
Erotic Wholeness
Sophie's SEO course has been a game-changer for my business! It has helped me streamline my marketing with automated systems & SEO and build a website that supports my growth. Thanks to this program, my business infrastructure feels stronger than ever, and I finally have the confidence and tools to scale with ease!
Tara Michelle
Gut Health Nutrition Coach
Sophie and her team have been AMAZING. They have meticulously produced something really special that will help me grow my online business once and for all. Very highly recommend!
Francesca Liparoti
Functional Nutritionist / UK
Sophie has been amazing to work with! She helped us build out our CRM and website and both turned out better than we expected. Super knowledgeable, easy to communicate with, and just really on top of everything. You can tell she knows her stuff when it comes to SaaS and SEO. Highly recommend her if you're looking for someone reliable and talented!
Jada Alves
Modern Image / San Diego
I have been working with Sophie for almost 4 years now. It has been one of the best investments I have made in my business and I couldn't recommend her more highly.
Anna Marsh
Functional Nutrition / UK
Soph NAILED our design for our website- she was so easy to work with, really took the reins and honestly got my vision pretty quickly!
Heather Wills
Sign Here Ink / San Diego
Soph and her company completely changed everything from me. Before we started working together, I felt so overwhelmed and had no direction with what I was doing in my business. It's been 3 years since hiring her and her team, and every day I'm so grateful I decided to work with her. She's built my entire online business, website, email marketing campaigns in more. I don't know what I'd do without her!
Beth Schild
Shift With Beth
Transitioning from juggling multiple different platforms to streamlining onto a single one that covers so many facets of my business's backend has been a major milestone for me as a biz owner. Being supported by Sophie and team through that process has been a total gift. The clarity that comes from having this level of integration is incredibly valuable. Highly recommend!
Darshana Avila
Erotic Wholeness
Sophie's SEO course has been a game-changer for my business! It has helped me streamline my marketing with automated systems & SEO and build a website that supports my growth. Thanks to this program, my business infrastructure feels stronger than ever, and I finally have the confidence and tools to scale with ease!
Tara Michelle
Gut Health Nutrition Coach
Sophie and her team have been AMAZING. They have meticulously produced something really special that will help me grow my online business once and for all. Very highly recommend!
Francesca Liparoti
Functional Nutritionist / UK
Sophie has been amazing to work with! She helped us build out our CRM and website and both turned out better than we expected. Super knowledgeable, easy to communicate with, and just really on top of everything. You can tell she knows her stuff when it comes to SaaS and SEO. Highly recommend her if you're looking for someone reliable and talented!
Jada Alves
Modern Image / San Diego
I have been working with Sophie for almost 4 years now. It has been one of the best investments I have made in my business and I couldn't recommend her more highly.
Anna Marsh
Functional Nutrition / UK
Soph NAILED our design for our website- she was so easy to work with, really took the reins and honestly got my vision pretty quickly!
Heather Wills
Sign Here Ink / San Diego
5.0 on Google
30+ verified Business Profile reviews
Built to last
SEO, site, and systems in one stack
Clients who stay
Years together — not one-off projects
The infrastructure your business actually needs.
Hi I'm Soph, Founder of Sass & SEO. I've spent the last decade building the systems and marketing infrastructure that make service businesses actually run—not just look busy and impressive on Instagram.
My whole thing lives in the spot most agencies refuse to touch: the unglamorous backend that makes a business work, plus the marketing engine that drives it. GoHighLevel, SEO, paid media, web, automation, AI—it all runs through one philosophy.
Build it right. Build it once. Make sure it keeps working when you're not in the room.
I've watched what happens when you pour marketing on top of a shaky foundation. Leads slip through the cracks. Attribution turns into a guessing game. The agency emails you a report you can't do anything with. And six months later, you're starting over and wondering where the money went.
That's exactly the mess I fix. One connected system—not a pile of disconnected services run by five vendors who all point at each other when something breaks.
QUESTIONS YOU'RE PROBABLY ALREADY WONDERING
The agency is done for you—my team builds and runs the whole thing. OBA is done with you—you build it inside your business with me coaching you on weekly live calls. Same connected system at the end. You're just choosing whether to drive or ride shotgun.
Your CRM talks to your ads. Your ads talk to your analytics. Your SEO feeds your pipeline. Your automations handle the follow-up so you don't have to. Everything's in the same conversation—so leads stop disappearing into the gap between two platforms that refuse to speak.
Nope. Don't have it? We set it up. Already have it? We poke around, find what's broken, and patch it before building anything else on top.
Paid media moves fast—we're usually optimizing within the first 30 days. SEO is the long game; expect real movement in 4–6 months, then it snowballs. The backend stuff—CRM, automations, attribution—starts earning its keep the moment it goes live.
Absolutely. Most of our clients are remote. We work across the US and well beyond it.
We scope things honestly—usually 3 to 6 months to build, with ongoing support after. No locking you into a long contract before we've proven we're worth it.
Outgrown your patchwork systems?
You've outgrown the duct-taped stack you built three growth stages ago—and the cracks are starting to cost you. If your systems can't keep up with the scale you've already hit, or your backend wasn't built for the volume you're pushing through it, let's talk.
Big brands don't need more tools. They need infrastructure that can actually carry the weight.